Red Bull

Objective:

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Red Bull urgently needed to fill the Athlete Marketing Manager role after previous hiring attempts failed. Despite generating 3,000+ applications, none were the right fit, and traditional recruitment agencies couldn’t deliver suitable candidates in time. They needed a fast, targeted, and effective approach to secure the right hire.

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• Previous attempts failed, leaving the role unfilled.

• Over 3,000 applications, but none met the right criteria.

• Agencies couldn’t deliver, adding to delays and frustration.

With time running out, VIRAL stepped in to cut through the noise, rapidly identifying and engaging top-tier talent aligned with Red Bull’s culture and needs.

Results:

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By streamlining Red Bull’s hiring process, VIRAL delivered a fast and efficient solution, securing high-quality candidates within a week.

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• 3 candidates reached the final stage, all meeting Red Bull’s requirements.

• 5 energy meetings produced strong cultural fits, even if not all were hired.

• Full screening of 3,000+ applications, ensuring no top talent was overlooked.

• High-speed turnaround, achieving what previous attempts couldn’t.

VIRAL’s approach not only help be sure the right hire was made quickly but also provided a structured pipeline of future talent aligned with Red Bull’s hiring standards.